Promotion

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There are numerous ways to promote Rogue in Love. One way to promote Since ,technology has shifted much of a brand's power to consumers. (Chapter 1 pg12),  current clients of Lancome will receive email promotions.  The promotion will include a free makeover with trying Rouge in Love and a second card to bring  a friend. The emails will be sent out to bring in more clientele even though Lancome will already be doing the free makeovers to every other customer. Though the clients will think they are getting the special deal and come in.  Have the client sit down give their opinions and listen carefully to the information the client offers (CH 2 pg.16). 

To promote the product will be a video commercial and print advertisements. Advertisements will be promoting to "Stay in love".

-->In any media, visuals and words together communicate a whole message that is greater than the sum of the parts, (Ch 6 pg 97). Print advertisements will promote in magazines and internet. Along side with the print advertisements will be the offer about free makeovers by professional makeup artist to try new Rouge in Love.

Competitive analyses

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The more people work with a brand, the more those people will use as well as feel loyal to that brand. (chapter 1 pg 120).  There are a number of competitors in the cosmetic world.  They all have their own long wearing lip colors.  Keeping our customers loyal to Lancome products is the goal.  Target competitors include Mac Pro long wear lipstick($18.00), Estee Lauder Pure Lip Shine($25.00) , Rouge Allure ($34.00), Yves Saint Laurent Rouge Volupte Shine lip color ($34.00) just to name a few in the market. Since Lancome sells a wide range of products, to get the customer to use Rouge in Love all you need to do is to get them to use any other product from Lancome. Figure out the one product they need that has a use to them first then bring them towards Lip color.

The brand idea is based on an insight into the audience that makes the brand relevant to them. It must exemplify something—tangible or intangible—that people find compellingly relevant to their lives. (ch 4 pg 53)

All competition lip colors have similar qualities and benefits. They are all from the line of long wear. They all have the same length of staying, eight hours. All lip colorsr include to have shine and hydration. They come with a different scale of prices ranging from $18.00 with Mac to $34.00 with YSL and Chanel. The price is not a problem with the competition. If the customer is buying higher end department store cosmetics in the first place then that is not a problem for competition.

The competition to Lancome has promotions throughout the year. They have different promotions with a gift with purchase about twice a year in different stores.  When Lancome is not in a gift with purchase we will be promoting free consultation and makeovers. To get Rouge in Love out in the market for people to try we will offer to try it for free.  The customer may come in for something totally different than lip color but we will suggest different products for them to try while they are there.  After trying Rouge in Love they can decide if they fall in love with it after seeing the benefits from the product. We would like to get the product on as many people as we can before they walk out the door. The more people we can get the product on the more customers we can get to come back to purchase Rouge in Love.

Week 7 EOC: The Pitch

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Rouge in Love is a type of lipstick by Lancome cosmetics. Rouge in Love is a long wearing lipstick that wears for six hours. It’s a comfortable to wear with it being light weight feeling like you don’t have anything on. The long wear color is made up of polymers.  The lipstick is medium coverage to full coverage. The oil concentrated deposits make a long lasting shine. Rouge in Love is categorized in three moods: Jolis Matins, Boudoir time, and Tonight is my Night.

The slogan for Rouge in Love lipstick that I’m proposing is “Stay in Love”.  The reason for choosing the slogan is because it’s in a long lasting lipstick and the product is called Love, Stay in the lipstick is what it’s referring to.  The advertisement will be a commercial and also featuring a print ad for a magazine. The advertisement will a sexy women applying the lipstick to her lips and ending with kissing a good looking guy. The print ad will feature the woman and man “In love” either kissing or being close with a shot of the lipstick on her lips. The advertisement will feature a specific shade of color as well.  This will be a playful and sexy ad campaign.

 

EOC 6

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Jolly Green Giant has been around for advertisements for years now.  Jolly Green Giant is the mascot for Green Vegtables.  This advertisement above is from 1947 and introducing Niblets whole kernel corn.  The Jolly Green Giant is still around today in modern time in the year 2013. The Jolly Green Giant is the face of of Green Vegtables products.  When you think corn, green beans, or any other vegtable you think The Jolly Green Giant. The Jolly Green Giant will forever be around I think. He makes you only remember his products