Week 11; Final Post

This class was one of my favorite classes this quarter.  I’ve learned a lot in this class about advertising, the business, and interesting information.  I enjoyed the type of teaching methods that were used in class. I never became bored once in class. I was always interested what was being said weather it was about advertising or other interesting facts that were happening.  I enjoyed each class and learned many new things each class period. I got a better understanding of the advertising industry and how it works. I’m glad I was able to get an understanding because this is my major and I will be working in this advertising industry. For this I’m grateful for having an instructor who knows what he is talking about and a clear understanding for himself. This is an excellent class for everyone to be required to take. Everyone in the creative industry should have some type of understanding of advertising.  This can do anybody good for their future careers.

Week 10 EOC

The advertisement I enjoyed the most from the documentary was the last one they showed with Michael Jordan.  I think this ad has  a powerful impact for Nike.  It’s an ad that can relate to everyone.  “I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed.”  

Interesting story behind how Michael Jordan partnership with Nike.  All he wanted to wear were Adidas. Michael did wear Converse at North Carolina because the coach  was getting paid $10,000 a year for his players to wear them. But Adidas wasn’t giving him the offer at the time.  Nike was a fast-rising star. The company's revenue went from $28.7 million in 1973 to $867 million by the end of 1983. But things had started to turn on them toward the end of the year. In February 1984, the company reported its first quarterly loss ever. The Olympics in Los Angeles that summer provided a nice morale boost -- most notably, Carl Lewis won four gold medals in Nikes -- but there wasn't an immediate translation in sales.

In 2012, the Jordan brand sold $2.5 billion worth of shoes at retail, its best year ever, according to market retail tracking firm SportsOneSource. Air Jordans made up 58 percent of all basketball shoes bought in the U.S. and 77 percent of all kids' basketball shoes. Most of those kids didn't even see Michael Jordan play.

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