The advertisement I enjoyed the most from the documentary
was the last one they showed with Michael Jordan. I think this ad has a powerful impact for Nike. It’s an ad that can relate to everyone. “I've missed more than 9000 shots in my
career. I've lost almost 300 games. 26 times, I've been trusted to take the
game winning shot and missed. I've failed over and over and over again in my
life. And that is why I succeed.”
Interesting story behind how Michael
Jordan partnership with Nike. All he
wanted to wear were Adidas. Michael did wear Converse at North Carolina because
the coach was getting paid $10,000 a
year for his players to wear them. But Adidas wasn’t giving him the offer at
the time. Nike was a fast-rising star.
The company's revenue went from $28.7 million in 1973 to $867 million by the
end of 1983. But things had started to turn on them toward the end of the year.
In February 1984, the company reported its first quarterly loss ever. The
Olympics in Los Angeles that summer provided a nice morale boost -- most
notably, Carl Lewis won four gold medals in Nikes -- but there wasn't an
immediate translation in sales.
In 2012, the Jordan brand sold $2.5
billion worth of shoes at retail, its best year ever, according to market
retail tracking firm SportsOneSource. Air Jordans made up 58 percent of all
basketball shoes bought in the U.S. and 77 percent of all kids' basketball
shoes. Most of those kids didn't even see Michael Jordan play.
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