In any media, visuals and words
together communicate a whole message that is greater than the sum of the parts,
(Ch 6 pg 97), love is our message and theme to portray.
An ad in the form of a story, whether
in a still or moving medium, usually involving conflicts and emotions, is
considered a drama.(ch7 pg 110).
Storytelling involves a two-way
interaction between a storyteller and one or more listeners. The responses of
the listeners influence the telling of the story. In fact, storytelling emerges
from the interaction and cooperative, coordinated efforts of teller and
audience. (CH7 pg 118). Storytelling is an important tactic with advertising. Visual concepts have a catchier attempt to attract customers.
The print advertisements will be presented in print magazines and on internet. The colors and story of the advertisements will stand out with
the visualization, using flat color and
graphic illustrations to depict the images in an elemental yet powerful way,
communicates the message (CH 8 Pg 136)
Not only does the background become an
active participant due to the color and division of space, but one element
directs our eyes to the next. (Ch 9 pg 172).
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A designer must consider point of
view—the viewer's position in relation to what he or she is looking at and
from which angle (CH 9 pg 175) when designing visual advertisements to keep the viewer drawn in. You only have a few seconds to attract someone's attention. Make the viewer interested in the product.
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