The Big Idea

The main way we are going to attract our customers is by using the promotion discussed in our promotion section. The idea is to get Rouge in Love on as many customers as possible. More customers we get to try our new product more clients to have come back to buy the product.  We want to stand out from all other cosmetic brands ( Estee Lauder, YSL, Mac). Lancome wants to stay with a classy and professional look. We only have professionals working for Lancome with certified training. Lancome  With wanting to stand out, that we will  need only superb promotion ideas to sell our product. Our promotion using free makeovers will be our key to drive in our customers.  While having these events at Lancome counters, we will have professional Lancome makeup artists giving the makeovers. After receiving our free makeover we will be asking customers to provide us with their information.  The purpose to receive their information is to call for follow ups on how well our product worked for them.