Promotion

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There are numerous ways to promote Rogue in Love. One way to promote Since ,technology has shifted much of a brand's power to consumers. (Chapter 1 pg12),  current clients of Lancome will receive email promotions.  The promotion will include a free makeover with trying Rouge in Love and a second card to bring  a friend. The emails will be sent out to bring in more clientele even though Lancome will already be doing the free makeovers to every other customer. Though the clients will think they are getting the special deal and come in.  Have the client sit down give their opinions and listen carefully to the information the client offers (CH 2 pg.16). 

To promote the product will be a video commercial and print advertisements. Advertisements will be promoting to "Stay in love".

-->In any media, visuals and words together communicate a whole message that is greater than the sum of the parts, (Ch 6 pg 97). Print advertisements will promote in magazines and internet. Along side with the print advertisements will be the offer about free makeovers by professional makeup artist to try new Rouge in Love.