Rouge in Love; Stay in Love

 

When you use one thing to identify another, especially an attribute of that thing, that is a metaphor—for example, fire is a metaphor for hot sauce in particular contexts. (CH5 pg 81)

My product is Rouge in Love lip color by Lancome. It is a long wear lip color. “Stay in love” will be the slogan for the product. The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns; it also is called a claim, end line, slogan, or strap line. (Ch6 pg 102) Since the lip color is long wear I thought “stay in love” would work perfect for the product. The product is called Love, with that being you want the product to last long, meaning you want to stay in “Love”.  In the premiering advertisements coming along Rouge in Love will portray actually staying in love. I wanted to

--> Identify an emotion that people will feel when connecting with the brand or group(ch. 2 pg 20). In order to do so you need to -->connect ideas and images to make a point or to express a function or emotion. ( ch5 pg77).   When you use one thing to identify another, especially an attribute of that thing, that is a metaphor—for example, fire is a metaphor for hot sauce in particular contexts. (CH5 pg 81).

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